In the same way, ethos, pathos, and logos make up all the rhetorical appeals that are possible. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees., But 10 years later, when we were designing the first Macintosh computer, it all came back to me. Whereby he acts between calm and highly energetic. So you should do what youre passionate about now, while you can. When youve discovered what you find what you need to do the subsequent stage is what you are going to do to begin. Rhetorical Analysis of Steve Jobs' Stanford Commencement Speech - Studylib Thank you for subscribing. Jobs successfully gets his point across through to everyone listening into his speech because of the detail that was put into the structure of the speech that Jobs delivers. That is because they lack ethos. Jobs presents his developed vision of the career and passions in life with references to the ideas of love and death and supports considerations with the autobiographical facts. When he got to college, he felt guilty for using his parents money. This speech is great, as it meets all the requirements of ethos, pathos, and logos; it charges emotionally and carries an unusually deep meaning through the prism of three stories from the life of Jobs. Ethos Used ethos to build trust and gain the favor of the public: "I am honored to be with you today at your commencement from one of the finest universities in the world." "Sometimes life hits you in the head with a brick. Steve Job being a prominent trustworthy figure himself delivering the speech is the first example of ethos since he can be considered a reliable source. Your time is important. Let's fix your grades together! You will die someday, and nobody knows when. Remember: This is just a sample from a fellow student. This is how Steve Jobs begins his famous speech: clearly, honestly, and frankly, thus disposing to himself and focusing everyones attention. An additional example would be Bill Gates. We want data from credible sources to back up what is being said, so we can believe it. IvyPanda. Need a custom Essay sample written from scratch by Steve Jobs, in his 2005 Stanford commencement speech, utilizes the concepts of ethos and relies heavily on pathos to communicate to his audience the importance of pursuing a career driven by passion. 2023 gradesfixer.com. Rhetorical Analysis Final Draft | Tucker's Rhetoric and Civic Life Blog When hes said that the group of spectators begins to tune in to what he needs to state and perceive how somebody whos never been near graduating however made a major name for himself. Jobs tells the audience to trust their gut, destiny, life, karma, whatever. It can be scary to follow passion, but its important to do so no matter what. Then it becomes uplifting and encouraging, as he talks about his success and motivates the public. How he was fired from Apple. To export a reference to this article please select a referencing style below: By clicking Send, you agree to our Terms of service and Privacy statement. The goal of Steve Jobs speech is to persuade the graduates to find the jobs that they can truly love because of their passion for the definite activities. We should think of every company having a digital nervous [], Success cannot be disastrous. And the only way to do great work is to love what you do. While ethos has a smaller presence, it is used effectively to support Jobs theme and holds no less importance. The second reference to ethos is evident when Steve Jobs talks about dropping out of college, not graduating and taking initial steps to be a successful person he was. So always stay hungry, stay foolish. In his speech, Jobs demonstrates the virtuous use of the rhetoric appeals in the development and presentation of one of the most persuasive commencement speeches in order to draw the students attention to the significant questions which can contribute to changing the persons life.
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